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Saturday, June 21, 2008

Press Release Writing - 5 Ways to Make More Profit With Press Release Writing

Press releases are great tools in creating publicity for your products and company. They are widely used by both offline and online businessmen to create product awareness among their target market. Here are the 5 ways to make more profit with press release writing:

1. Create a compelling, attention-grabbing title. Your headline must capture your readers' interest, thus it must be intriguing and interesting. Pique your readers' curiosity by using titles that communicate the benefits that the press release can offer. To make it even more compelling, make your title brief, concise, and it must answer the basic why, what, where, who, when, and how questions of your potential readers. Here's is a great example of a press release; "Telecom company to offer broadband service to New Mexico in 2008".

2. Create a short summary. Before you write your first paragraph, provide your readers with a brief summary (1-2 sentences) of the press release. Here's a sample of a short summary; "Telecom Company responds to the growing demand of New Mexico residents for a stable broadband connection. Project will start on the first quarter of 2008"

3. Make your first paragraph explosive. Unveil the most important information in this area. Make sure that you present the juiciest part of your story to keep your readers interested.

4. Stick to the facts. Remember, you are not allowed to pitch in your opinion or your recommendation. As a press release writer, you must present facts and information as they are, never interpret them.

5. Insert a valuable statement from your company CEO or president. Let your readers know how your top management feels about the latest news by inserting their comments or statements.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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